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Design Systems

Scalable visual frameworks and workflows that ensure consistency and efficiency across news brands and platforms.

Centralizing design across Crain's media brands

Built the Crain Design Hub to elevate visual storytelling and interactive experiences across 18+ business media brands. The centralized team unifies design operations, strengthens cross-department collaboration, and delivers platform-driven creative solutions that support editorial and commercial initiatives.​

Before

Designers embedded in brands

  • Ad Age

  • Automotive News

  • Crain's Chicago Business

  • Modern Healthcare

  • Pensions & Investments

  • +13 Additional brands​

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Impact

  • Siloed designers

  • Inconsistent standards

  • Limited collaboration

After

The Crain Design Hub

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A centralized team

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Impact

  • Shared design systems

  • Cross-brand collaboration

  • Supports 18+ brands

My role

Director of Visual Media

 

​Process

  • Evaluated design workflows across brands where designers were embedded at the brand level, identifying opportunities to centralize resources and improve collaboration.
     

  • Led in-depth discussions with executive leadership and senior brand leaders to align on the vision and structure for a centralized design team.
     

  • Developed the framework for the Crain Design Hub to support editorial and commercial storytelling across brands.
     

  • Implemented shared visual standards and scalable workflows, building and leading a centralized team of 20 designers supporting 18+ media brands.

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